The Bookmark: More Than Just A Place Holder

Lately it seems more small business owners are asking me for inexpensive printing ideas. While they’d love to be investing in personalized promotional items, the cost per item is not always economical. Enter the bookmark, stage right.

Customized bookmarks are easier than ever to order. Many printers offer a standard 2″x6″ template now, eliminating costly setup and cutting charges. Often you can design online by adding images, backgrounds, colors and text, or upload your own completed design.

Use bookmark sized cards in addition to your traditional business card. Give bookmarks to clients and colleagues to promote or advertise, or to announce incentives. Feeling extra creative? Personalize printed bookmarks by adding ribbon, textured paper, gems, buttons and more.

Ideas for bookmark content:

• Business services checklist (great for realtor, landscaper or handyman to give to homeowners)
• Top 10 list
• Tips and tricks
• Inspirational quotes
• Coupon or incentive
• Team photo of your employees
• Calendar for upcoming events
• Announce a new product
• Event Ticket
• Punch Card
• Add URL and password for special access to offers on your website
• Gift Certificate

Clients will think of you first when they see your bookmark in their current book or magazine, sitting on their desk or on their corkboard, or in their wallet or bag. You’ll want to hand them out more frequently knowing the printing cost is low, but the value of the bookmark is sky high!