The Bookmark: More Than Just A Place Holder
Lately it seems more small business owners are asking me for inexpensive printing ideas. While they’d love to be investing in personalized promotional items, the cost per item is not always economical. Enter the bookmark, stage right.
Customized bookmarks are easier than ever to order. Many printers offer a standard 2″x6″ template now, eliminating costly setup and cutting charges. Often you can design online by adding images, backgrounds, colors and text, or upload your own completed design.
Use bookmark sized cards in addition to your traditional business card. Give bookmarks to clients and colleagues to promote or advertise, or to announce incentives. Feeling extra creative? Personalize printed bookmarks by adding ribbon, textured paper, gems, buttons and more.
Ideas for bookmark content:
- Business services checklist (great for realtor, landscaper or handyman to give to homeowners)
- Top 10 list
- Tips and tricks
- Inspirational quotes
- Coupon or incentive
- Team photo of your employees
- Calendar for upcoming events
- Announce a new product
- Event Ticket
- Punch Card
- Add URL and password for special access to offers on your website
- Gift Certificate
Clients will think of you first when they see your bookmark in their current book or magazine, sitting on their desk or on their corkboard, or in their wallet or bag. You’ll want to hand them out more frequently knowing the printing cost is low, but the value of the bookmark is sky high!
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June 24th, 2009 at 6:14 pm
[...] If you’ve been keeping up with my blog posts lately you’ll know I’ve come to adding a few news posts from around the web on this subject. I’ve got a couple more today that are new and updated, so let me know what you think of em… The Bookmark: More Than Just A Place Holder | digrafika blog [...]
July 4th, 2009 at 10:39 am
[...] A practical discussion on creating promotional bookmarks, at Digrafica - Link [...]
August 23rd, 2009 at 5:50 pm
[...] Diane blogs about graphic design, printing, advertising, marketing, and photography. What I like most are the cool marketing ideas Diane comes up with for inexpensive printing items like business cards and bookmarks. If you’re looking for new, creative marketing ideas, you must read her latest post, The Bookmark: More Than Just A Place Holder. [...]