digrafika blog

Diane DeVries of Digrafika LLC will re-energize a storefront, enhancing a local organization’s presence.

This is a rendering of the proposed look for Project PRIDE's storefront at 33 Hanson St., Rochester, NH.

Diane DeVries, graphic designer and owner of Digrafika LLC in Dover, NH will work through the month of April to transform the storefront façade of Project PRIDE in Rochester.

Mrs. DeVries will work with a local carpenter, print shop, photographer, screenprinter, flag maker, and school horticultural department to complete the project by May 2010. Through a few simple design projects, she will help create an attractive destination for the youth participating in programs at Project PRIDE at 33 Hanson St., Rochester, NH 03867. These projects include window art, flower boxes and a custom flag.

In addition, new t-shirts will be made for the students at Project PRIDE to wear when they are working in the community, helping further brand Project PRIDE.

The Project PRIDE program is a comprehensive out-of-school youth program serving economically disadvantaged, adjudicated, homeless, runaway, disabled, pregnant or parenting, and otherwise qualified youth as defined by the Workforce Investment Act (WIA), between the ages of 18 and 21 (and those 16 and 17 who have achieved a high school diploma or GED) who wish to become economically self-sufficient, independent and productive community members.

More information about Project PRIDE can be found at their website or by calling (603) 335-1177.

Digrafika LLC, formed in 2004, is a graphic design company located in Dover, NH. Digrafika specializes in custom graphic design for printed marketing materials, including brochures, postcards, and flyers, as well as logo design, business stationery and promotional items. Owner Diane DeVries participates in several networking groups, is a member of the Greater Rochester Chamber of Commerce, and donates time and services to individual service projects throughout the year.

For more information about Digrafika please visit our website.

The new year is upon us: time for rebirth and renewal. It’s a great time to reinvent your image.

You want your message to stand out, but don't let your advertising get confusing.

Maybe it’s a new logo, perhaps some fresh new stationery, or how about a new brochure. Haven’t you always wanted to start a newsletter?

Digrafika wants to help your business to shine. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. Keep the message and graphics simple and consistent from marketing piece to marketing piece.

We are exposed to hundreds of marketing messages each day.

You want your message to stand out, but you don’t want your business to be confused with your competitors. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours. We can help you create eye-catching, professional designs that will proudly display the focus of your business.

Digrafika encourages close communication between customer and designer. Tell us your 2010 goals, your mission, who you are marketing to, and we will be happy to advise you or answer any graphic design or printing questions you may have. Let us go to work for you!

Would you like to spend more time providing your services, and less time on marketing?

Sure, but if you aren’t marketing and selling successfully, you won’t have any clients to deliver to!

Many of us embark on a profession we love, placing our attention on developing our skills, attending classes and seminars, and exploring new technologies. There’s always something new and exciting to learn.

But sometimes when it comes to getting the word out about a new product or service we offer, we miss the mark.

Hire the services of a graphic designer to be part of your marketing team. A graphic designer will enhance your brand by following a consistent theme of graphics, fonts, colors and layout. A graphic designer will create flyers, rack cards, brochures, sell sheets and more displaying your services and products. For example, a brochure is essential for any business to offer information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure, and they can be mailed, distributed door to door or given out at community events and trade shows.

How can your business can benefit from a professional brochure design?

Perhaps you do not currently have a brochure or rack card that gives more information about your services beyond your simple business card. When you decide to have a new design created, you can use that same professional design theme on your other marketing pieces. More bang for your buck! And it’s less likely your business will be confused with your competition when customers see your consistent theme. How long has it been since your website was updated and content refreshed? It’s easy to transfer the theme from your new brochure to your website and other media, which is a great investment.

Generally good marketing builds brands and takes time. And while it does bring long-term results, good marketing should also create a powerful first impression. So don’t miss the opportunity to impress a potential client! Consider hiring a professional designer to streamline your marketing pieces.

If you’re considering a new logo for your business or new product, keep your audience in mind. Often a business owner tries to choose a logo that is based on a private experience or personal preference, without giving mind to who they are marketing their services too.

Your logo design must be appealing to your target audience. Therefore, you must take some time to consider who your target audience is with the logo design. If you are targeting upper middle class business people, your logo design will be vastly different from a company that targets teenagers who like to skateboard. If your logo design fails to catch the attention of your target group, your business will likely be passed over for the competition.

But most importantly, the finished logo design is meaningless until your company can communicate to consumers, through marketing and networking, what its underlying associations are. It is a trigger that leads consumers to identify with and become loyal to your brand. But building that mental bridge takes time and money. The story of the Nike swoosh, an otherwise meaningless symbol, has been told through saavy marking and has transformed the logo into a symbol for an athletic lifestyle.

Designing is an intuitive process and interpreting a client’s vision can be a fun challenge. A graphic designer’s line of questions and method of consultation is designed to enhance the creative process and determine who you are targeting and how to tell your story.