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Archive for the ‘branding’ Category
4 Easy Ways to Tie Your Marketing Materials Together
To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have
to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
Your logo should be easy to remember, be resized without losing detail, and work in one color (such as in a fax or on a pen). The logo should be unique and meaningful and appear on all your marketing materials.
2. Make one color yours.
Choose a color–preferably one from your logo–and use it throughout your marketing materials. Color plays a huge role in memory recall.
3. Work with only one or two fonts.
Fonts, like colors and graphics, project different images.
4. Stay the course.
Just about the time you’re getting sick of your brand standards, your brand starts resonating with your customers. Don’t be tempted to introduce a new color or unusual font selection. Remind yourself that while consistency isn’t always fun, it’s the proven path to branding success.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.
Establish a Strong Visual Image with Personal Branding
Good professional branding has to be dynamic, authentic and innovative. It has to be dynamic because the business environment is changing fast. It has to be authentic (your unique personal assets and soft skills) because it will make a difference and contribute to your company’s success. It has to be innovative because this is how you can contribute something unique compared to other professionals.
We invest a lot of time, effort and money into learning or upgrading our skills for the job or setting up our own businesses – why not invest some time and effort into ourselves? – making the most of what our natural image is.
- Brand all letterhead, newsletters, email messages for a professional image – be unique in your efforts
- Personal branding – establish a strong visual image – be aware of grooming and professional dress sense in your industry, walk tall, wear a nametag
- Self image – be conscious of your habits (are there things you need to work on?), develop self-confidence and charm – smile!
Learn how to develop your professional image and present yourself in a way that is unique to your person.
Put Your Logo Everywhere
Marketing can do great things for your business. Good marketing strategies can get your business many new customers in the present and in the future. With the new year just around the corner, now is the time to use the season of rebirth to your advantage!
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Many businesses give away FREE gifts with company logos, numbers, website, and such. Instead of the usual, come up with something unique to give away for FREE, something that will stand out more than a pen would.
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Observe the marketing methods that are successful for your competitors, improve on them to suit your business, and incorporate these methods into your own marketing program.
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Advertise where nobody else in your industry advertises. That can eliminate the competition for your ad to get attention of customers.
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Do you put your company logo everywhere you could? There are many places that you can put your logo for FREE and that would be FREE advertising for your business. Put your logo on your car. Put your logo on all company stationery, including envelopes used for mail. Put your logo everywhere that you could!
Differentiate Yourself
Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?
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You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.
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In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.
Be Remembered!! Stand Out!!