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Archive for the ‘logo design’ Category
4 Easy Ways to Tie Your Marketing Materials Together
To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have
to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
Your logo should be easy to remember, be resized without losing detail, and work in one color (such as in a fax or on a pen). The logo should be unique and meaningful and appear on all your marketing materials.
2. Make one color yours.
Choose a color–preferably one from your logo–and use it throughout your marketing materials. Color plays a huge role in memory recall.
3. Work with only one or two fonts.
Fonts, like colors and graphics, project different images.
4. Stay the course.
Just about the time you’re getting sick of your brand standards, your brand starts resonating with your customers. Don’t be tempted to introduce a new color or unusual font selection. Remind yourself that while consistency isn’t always fun, it’s the proven path to branding success.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.
Put Your Logo Everywhere
Marketing can do great things for your business. Good marketing strategies can get your business many new customers in the present and in the future. With the new year just around the corner, now is the time to use the season of rebirth to your advantage!
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Many businesses give away FREE gifts with company logos, numbers, website, and such. Instead of the usual, come up with something unique to give away for FREE, something that will stand out more than a pen would.
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Observe the marketing methods that are successful for your competitors, improve on them to suit your business, and incorporate these methods into your own marketing program.
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Advertise where nobody else in your industry advertises. That can eliminate the competition for your ad to get attention of customers.
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Do you put your company logo everywhere you could? There are many places that you can put your logo for FREE and that would be FREE advertising for your business. Put your logo on your car. Put your logo on all company stationery, including envelopes used for mail. Put your logo everywhere that you could!
Differentiate Yourself
Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?
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You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.
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In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.
Be Remembered!! Stand Out!!
Why Employ Promotional Products?
Promotional items are a great way to motivate your employees and to strengthen your customer loyalty. Everyone enjoys receiving free stuff. A promotional item is an item that is given away for free in order to promote a product or service. Clothing, accessories, cups, calendars, pens, hats, bookmarks, bags, and magnets make great giveaways.
If you are just starting out, are running a special, or if business is slow you may want to concentrate on getting your name out. It’s a great way to put your name in the eye of the public.
Promotional items can boost company morale. Award your hard working employees with a free shirt or hat. Just think: every time your employees wear the promotional items you gave them they are advertising your company name.
Advertising is the key to business success. If you want to be successful in the business world you must advertise. Promotional items are a wonderful advertisement.
Digrafika can review your logo files to see if they are ready for imprint on your favorite promo items. Call us today!
Ask us how to get promo items from these companies and more!
Bluebird Promotions – Local authorized dealer for Kaeser & Blair
Tree In A Box – Offers a variety of tree seed kits which can be custom labeled with a corporate logo.
CalicoUSA.com – Temporary body art from any logo or design.
FarFromBoring.com – Eco-friendly promotional products.
Digrafika Celebrates 6th Anniversary
Thank you to all our clients and colleagues!
$10 off orders over $100
$20 off orders over $150
$30 off orders over $200
Place an order with us now until August 31st and automatically be entered to win an insulated picnic basket.
Order must be paid in full by August 31, 2010 to be eligible to win picnic basket.
Offer good now through Aug. 31, 2010.
Mention ANNIVERSARY SALE when ordering.