One of our favorite services is logo design. I love discussing a new business or endeavor with my clients. Producing a logo that will become their brand is very exciting, and I enjoy being a part of their business’ growth. Here are a few of our latest and greatest…
Digrafika enjoyed the opportunity to work with Tom Burdick and Roger Parker on the design and launch of the new site Buying a Business in Atlanta. Design, layout, functionality, and content were brainstormed with Roger Parker.
One requirement was a portal for each of their three primary business areas:
Additional required features:
Thank you Tom Burdick and Roger Parker for the opportunity.
Custom designed and printed note pads or scratch pads are a great giveaway or promotional item, and are also perfect for corporate gifts and employee recognition. Give them away at trade shows or events. Or leave behind for a top client. This product is packed with value. They are a useful item that keeps your name in front of clients for a long time. The pad will sit on your client’s desktop where they will be reminded of your company daily as they write a to-do list or memo. Or your client will carry it with them to meetings, showing it to potential referrals for your business. This product is suitable for nearly every business. For an add-on to corporate gift baskets or employee holiday gifts, go beyond cheap custom notepads and toss a customized personalized note pad in the package.
Note pads come in a variety of sizes, colors, and paper. Note pads can be printed with as many pages per pad as you’d like, though we usually recommend 50 or 100 sheets per pad. The pads can be printed in one, or multiple ink colors. Nearly any paper type can be used in the pad, from bright colors, to recycled or eco-conscious paper. Based on a standard sheet of paper, we suggest quarter page, half page, or full page note pads.
The best promotional item to be passed around is the one that will get used repeatedly. A note pad is a great investment for your marketing dollars.
Call us today at 603-534-2040 to find out more about custom designed and printed note pads for your company.
We love designing logos. To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
2. Make one color yours.
3. Work with only one or two fonts.
4. Stay the course.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.
Brochures or flyers are usually the most important part of a company’s marketing communication toolkit. No matter how great the product or service or how polished the sales team, a brochure that communicates well what the company does and how well it does it may determine whether or not a potential customer will decide to buy. A rack card is all about being brief and to the point, but also provides enough information about the product or service while conveying the right feeling about the company and the people who run it. A postcard campaign provides the vital “touches” a company needs to stay visible to its client base. Digrafika can design and implement an effective campaign for your company, no matter how small it is.
After you have a logo designed, you may want to consider a business stationery package. We can create several samples which incorporate your new logo and your contact information. Your logo can be used on business cards letterhead, notepads, business or return envelopes, labels, and more. Depending on the package you have chosen, we will provide you with file templates of your new letterhead, envelope, and business card, to take to your printer.
Often we suggest having several items printed at once because it saves money and time in production. Letterhead and envelopes, and even some business cards, can be printed in succession using the same inks. Depending on what your printing needs are, we can arrange to have your stationery printed, or make suggestions where to take your designs for production.
If you are just starting a business, or considering your first website design, Digrafika can provide a functional design that will fit your budget. One option is a WordPress driven site that allows you to have the ability to update content yourself. While WordPress was originally designed as a blogging platform, you can now have a clean, functional site using WordPress technology that does not necessarily require having a blog.
We can use the same look from your existing branding and carry the colors and images over to your website, which strengthens your brand. You will not be confused with your competition! Our website design service includes basic training on how to use your new site, set up of Google Analytics to track and review your website traffic, set up of your Blog (optional), and optional tie-ins with your social media.
If you require a more robust custom website, with higher functionality or eCommerce, Digrafika can work closely with our web developers who provide this service. We can guide the “look and feel” while our developer provides seamless functionality of your new custom website. Our developer will also provide detailed research of your competition, search engine optimization, instruction on use of your new site, and ongoing site maintenance.
Contact Digrafika today to discuss if Digrafika is a good fit for your website needs 603-534-2040.
Aspen Environmental Services
Cole’s Mine RV Resort
Cornerstone Strategic Services
David Olken Photography
Granite State Choral Society
Kris Ebbeson Photo Journeys
Leap Year Marketing
Pridecraft Inc.
New Hampshire Water Works Association
Swirling Orange
U-Gro Hydroponic Garden Systems
TruSolace
Vilder’s Contracting
Wabanaki Campground
Diane DeVries of Digrafika LLC will re-energize a storefront, enhancing a local organization’s presence.
Diane DeVries, graphic designer and owner of Digrafika LLC in Dover, NH will work through the month of April to transform the storefront façade of Project PRIDE in Rochester.
Mrs. DeVries will work with a local carpenter, print shop, photographer, screenprinter, flag maker, and school horticultural department to complete the project by May 2010. Through a few simple design projects, she will help create an attractive destination for the youth participating in programs at Project PRIDE at 33 Hanson St., Rochester, NH 03867. These projects include window art, flower boxes and a custom flag.
In addition, new t-shirts will be made for the students at Project PRIDE to wear when they are working in the community, helping further brand Project PRIDE.
The Project PRIDE program is a comprehensive out-of-school youth program serving economically disadvantaged, adjudicated, homeless, runaway, disabled, pregnant or parenting, and otherwise qualified youth as defined by the Workforce Investment Act (WIA), between the ages of 18 and 21 (and those 16 and 17 who have achieved a high school diploma or GED) who wish to become economically self-sufficient, independent and productive community members.
More information about Project PRIDE can be found at their website or by calling (603) 335-1177.
Digrafika LLC, formed in 2004, is a graphic design company located in Dover, NH. Digrafika specializes in custom graphic design for printed marketing materials, including brochures, postcards, and flyers, as well as logo design, business stationery and promotional items. Owner Diane DeVries participates in several networking groups, is a member of the Greater Rochester Chamber of Commerce, and donates time and services to individual service projects throughout the year.
For more information about Digrafika please visit our website.
The new year is upon us: time for rebirth and renewal. It’s a great time to reinvent your image.
Maybe it’s a new logo, perhaps some fresh new stationery, or how about a new brochure. Haven’t you always wanted to start a newsletter?
Digrafika wants to help your business to shine. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.
When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. Keep the message and graphics simple and consistent from marketing piece to marketing piece.
We are exposed to hundreds of marketing messages each day.
You want your message to stand out, but you don’t want your business to be confused with your competitors. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours. We can help you create eye-catching, professional designs that will proudly display the focus of your business.
Digrafika encourages close communication between customer and designer. Tell us your 2010 goals, your mission, who you are marketing to, and we will be happy to advise you or answer any graphic design or printing questions you may have. Let us go to work for you!
Would you like to spend more time providing your services, and less time on marketing?
Sure, but if you aren’t marketing and selling successfully, you won’t have any clients to deliver to!
Many of us embark on a profession we love, placing our attention on developing our skills, attending classes and seminars, and exploring new technologies. There’s always something new and exciting to learn.
But sometimes when it comes to getting the word out about a new product or service we offer, we miss the mark.
Hire the services of a graphic designer to be part of your marketing team. A graphic designer will enhance your brand by following a consistent theme of graphics, fonts, colors and layout. A graphic designer will create flyers, rack cards, brochures, sell sheets and more displaying your services and products. For example, a brochure is essential for any business to offer information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure, and they can be mailed, distributed door to door or given out at community events and trade shows.
How can your business can benefit from a professional brochure design?
Perhaps you do not currently have a brochure or rack card that gives more information about your services beyond your simple business card. When you decide to have a new design created, you can use that same professional design theme on your other marketing pieces. More bang for your buck! And it’s less likely your business will be confused with your competition when customers see your consistent theme. How long has it been since your website was updated and content refreshed? It’s easy to transfer the theme from your new brochure to your website and other media, which is a great investment.
Generally good marketing builds brands and takes time. And while it does bring long-term results, good marketing should also create a powerful first impression. So don’t miss the opportunity to impress a potential client! Consider hiring a professional designer to streamline your marketing pieces.
If you’re considering a new logo for your business or new product, keep your audience in mind. Often a business owner tries to choose a logo that is based on a private experience or personal preference, without giving mind to who they are marketing their services too.
Your logo design must be appealing to your target audience. Therefore, you must take some time to consider who your target audience is with the logo design. If you are targeting upper middle class business people, your logo design will be vastly different from a company that targets teenagers who like to skateboard. If your logo design fails to catch the attention of your target group, your business will likely be passed over for the competition.
But most importantly, the finished logo design is meaningless until your company can communicate to consumers, through marketing and networking, what its underlying associations are. It is a trigger that leads consumers to identify with and become loyal to your brand. But building that mental bridge takes time and money. The story of the Nike swoosh, an otherwise meaningless symbol, has been told through saavy marking and has transformed the logo into a symbol for an athletic lifestyle.
Designing is an intuitive process and interpreting a client’s vision can be a fun challenge. A graphic designer’s line of questions and method of consultation is designed to enhance the creative process and determine who you are targeting and how to tell your story.
