One of our favorite services is logo design. I love discussing a new business or endeavor with my clients. Producing a logo that will become their brand is very exciting, and I enjoy being a part of their business’ growth. Here are a few of our latest and greatest…
We love designing logos. To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
2. Make one color yours.
3. Work with only one or two fonts.
4. Stay the course.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.
The new year is upon us: time for rebirth and renewal. It’s a great time to reinvent your image.
Maybe it’s a new logo, perhaps some fresh new stationery, or how about a new brochure. Haven’t you always wanted to start a newsletter?
Digrafika wants to help your business to shine. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.
When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. Keep the message and graphics simple and consistent from marketing piece to marketing piece.
We are exposed to hundreds of marketing messages each day.
You want your message to stand out, but you don’t want your business to be confused with your competitors. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours. We can help you create eye-catching, professional designs that will proudly display the focus of your business.
Digrafika encourages close communication between customer and designer. Tell us your 2010 goals, your mission, who you are marketing to, and we will be happy to advise you or answer any graphic design or printing questions you may have. Let us go to work for you!
If you’re considering a new logo for your business or new product, keep your audience in mind. Often a business owner tries to choose a logo that is based on a private experience or personal preference, without giving mind to who they are marketing their services too.
Your logo design must be appealing to your target audience. Therefore, you must take some time to consider who your target audience is with the logo design. If you are targeting upper middle class business people, your logo design will be vastly different from a company that targets teenagers who like to skateboard. If your logo design fails to catch the attention of your target group, your business will likely be passed over for the competition.
But most importantly, the finished logo design is meaningless until your company can communicate to consumers, through marketing and networking, what its underlying associations are. It is a trigger that leads consumers to identify with and become loyal to your brand. But building that mental bridge takes time and money. The story of the Nike swoosh, an otherwise meaningless symbol, has been told through saavy marking and has transformed the logo into a symbol for an athletic lifestyle.
Designing is an intuitive process and interpreting a client’s vision can be a fun challenge. A graphic designer’s line of questions and method of consultation is designed to enhance the creative process and determine who you are targeting and how to tell your story.
